Approaching Ataraxia
The brand was born
Approaching Ataraxia — abbreviated as AppA — is a streetwear brand rooted in philosophy, mindfulness, and real-life mantras.
What does the name mean?
The loose translation of Approaching Ataraxia is "coming towards a state of serene calmness." It means constantly and consciously striving to achieve a state of mind that understands and accepts life as is — remaining unshaken, undeterred, and unbroken regardless of trial and tribulation.
"If The Gods See Fit" — accepting what is, and learning to live with what is not.
The dark
Struggle, hardship, and what is not in our hands. The bad within the good.
The light
Serenity, growth, and what we strive towards. The good within the bad.
The Yin Yang — perfect equilibrium
Our main logo incorporates the Yin Yang, symbolising the good, the bad, the good within the bad, and the bad within the good. Perfect equilibrium. Ataraxy. It is the visual embodiment of everything the brand stands for.
Streetwear
Designs built for everyday wear, crafted to turn heads and spark conversations.
Mind-first design
Every piece is grounded in true-life mantras, motivations, and affirmations.
Our goal
To provide streetwear that is not only pleasing to the eye but stimulating to the mind. We try to achieve this by having our designs based on true-life mantras, motivations, and affirmations — clothing that carries meaning beyond the fabric.
